Jeromy Anglim's Blog: Psychology and Statistics


Showing posts with label focus groups. Show all posts
Showing posts with label focus groups. Show all posts

Tuesday, October 20, 2009

Focus Groups Should Not Be Used to Measure Attitudes of the Population | Myki Case Study

Victoria is in the process of adopting a new public transport ticketing system called Myki based on an electronic card. It's delivery is late and the project is over budget. The system has become a political issue. It was interesting to read the following statement:
"[MyKi project’s new spokeswoman] said that Government focus groups had shown that Melburnians were looking forward to using the new card." - TheAge
I just wanted to make a few comments about problems in the reasoning of the above quote.