"[MyKi project’s new spokeswoman] said that Government focus groups had shown that Melburnians were looking forward to using the new card." - TheAgeI just wanted to make a few comments about problems in the reasoning of the above quote.
Showing posts with label focus groups. Show all posts
Showing posts with label focus groups. Show all posts
Tuesday, October 20, 2009
Focus Groups Should Not Be Used to Measure Attitudes of the Population | Myki Case Study
Victoria is in the process of adopting a new public transport ticketing system called Myki based on an electronic card. It's delivery is late and the project is over budget. The system has become a political issue. It was interesting to read the following statement:
By
jeromyanglim
on
Tuesday, October 20, 2009
Labels:
focus groups,
market research,
opinion,
surveys

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